Whether you're gearing up for the season or just browsing — we've got the equipment, the expertise, and the friendly advice you need. Come on in and see what we've got waiting for you.
From tip-up lines to tackle boxes, we stock the gear that makes your next trip successful.
Rods, reels, lures, lines, and everything in between — from ice fishing to open water, we've got your tackle covered.
Camouflage, boots, optics, calls, and safety gear — hunt smart with the right equipment from us.
Layer up right — we carry jackets, gloves, base layers, and boots built for Wisconsin weather.
Hooks, sinkers, bobbers, storage — the small stuff that makes the big difference on the water.
Not sure what you need? Our team knows these waters and trails — stop by and ask, we love helping.
Quality gear doesn't have to break the bank. We price things fairly and you'll always find good deals here.
Winner's Choice Pro Shop has been a part of the Cedarburg community for years. We're not a big-box store — we're the folks you run into at the grocery store, the ones who actually know whether you need a 7-foot or 7-foot-2 for walleye.
We stock the brands you trust and carry the gear that works in these parts. If we don't have it in stock, we'll find it for you. That's just how we do things around here.
Here's a glimpse of the kind of experience and gear you'll find when you walk through our doors.
Stop by the shop or give us a call — we'd love to help you find exactly what you need for your next adventure.
We're right here in Cedarburg — easy to find, easy to park, and always glad to see you.
Have a question about our products or hours? Drop us a line and we'll get back to you.
